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Web Communications for business
Capturing the Power of Web Communications, Social Media and Web 2.0 for your business
 
 
Overview
Web Communications for Business training program is designed to help entrepreneurs, business executives and technical professionals build, maintain and enhance their online presence, generate online traffic and streamline their online marketing, advertising and public relations efforts. It also focuses on how to leverage the newest and most promising social media networks and platforms for the success of your company.

The program is designed to deliver immediate value, so you’ll be sure to leave with take-away lessons that you can implement immediately to boost your company’s employee engagement, market share and corporate reputation.
 
Target Audience
  • Entrepreneurs
  • Corporate Communications and PR Executives
  • Sales and Marketing Executives
  • Customer Service Executives
  • e-marketing Executives
  • Web Masters and Content Producers
  • Web architects and designers
What You Will Learn
Web Strategies
  • Develop an online/digital Strategy for your Business
  • Develop Web-empowered communications strategy
  • Increase rankings and traffic for your website
  • Social media mentions and online brand awareness
  • Web video communications
  • Search Engine Optimization (SEO)
Web Marketing
  • Develop web marketing strategies to support user acquisition and retention
  • Execute an effective “Integrated e-marketing” strategy
  • Run successful e-mail marketing campaigns
  • Social Media Marketing
Web Monetization
  • Launch and commercialize online products/services that generate revenue and boost ROI
  • Monetization of Web Applications
  • Social media budgets and ROI
Social Media
  • Create a social media strategy
  • Use Social Media for marketing, brand building, Customer Relationship Management, Customer Service and Online Reputation Management
  • Social media for startups
  • Tools insight: Linkedin, twitter, facebook & others for business
  • Blogs, Forums and Wikis
Web Analytics
  • Use Analytics for tracking competitor’s footprint
  • Online gauges for your business, measurements insight
  • Social Media Monitoring
Websites
  • How to build and maintain a website
  • Effective Web content writing
  • Content Management Systems (CMS)
  • Information Architecture design
  • Web Content Management
  • Web Usability & Accessibility
  • Web Usability & Accessibility
  • Mobile Portals
For more Information Please Contact Us
 
 
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Success Story
Egyptian Government National Education Program Transforms Small Businesses
ELCC laid the groundwork to expand the capacity of the workforce, including produc¬ing more trainers who could reach out to SMEs and professionals at all levels nationwide.
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Downloads
ELCC Goes Green Case Study
The report documents ELCC’s experience in developing and implementing a comprehensive plan of action to go green to help frame best practices in this area and spread it allover the industry.
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